Paint of Power

By Earl BracamonteNovember 19, 2017

Empowering women through makeup

DIFFERENT GETUPS require varying intensities of face color to achieve a particular look, be it for work or play. But that look has to be cool and collected. Like an orchestra that produces a singular sound, all makeup colors must be in harmony with everything about it – from hairstyle to accessories, and the apparel being worn.

Sometimes, all that is needed is a dab of rouge on the lips and cheeks, or a sweep of mascara on the lashes. At times, just a dab of powder or foundation will do. And in rare instances, just a pat of lip gloss.

Yet, whatever amount of color is needed, what makes the difference is the appropriateness of the makeup applied to one’s countenance. It must not be overly heavy and make one look like a clown, nor too pale to look like a corpse. Every occasion, especially at work, has its own facial color requirement; from an eight-hour office stay to an all-day job in the outdoors, or those that require power lunches and cocktails or dinners thrown into their schedules.

It took a young mother of two from La Union, Leonora Sy-Casas, to decide it was time to rectify all the wrong facial colors she’s seeing in the visage of kind-hearted and dedicated women she had the opportunity of meeting in her many outreach projects.

All the wrong makeup, or the lack of it, has masked and obstructed the warm personalities of these women. And like a worn-out book cover, people would tend to judge the outer package first than appreciate what lies beneath.

Leonora ‘Dimples’ Sy-Casas

Casas, who is fondly called Dimples by family and friends, started her outreach projects in 2008. As an adopted daughter of the PNPA’s Bagsaylahi Class of 2006, she joined the Brigada KKK (Karunungan, Kalusugan, at Kalikasan) program of tree planting, feeding, and gifting of school supplies to help poor pupils in their studies. Two years later, she, through the Sy Group of Companies, sent 10 scholars who were direct relatives of slain PNP personnel, to school again to continue their studies. Her family’s business is into poultry, cosmetics, hotels, restaurants, import/export, and financing.

“Most of my outreach projects are helping the PNP because my husband is a policeman. I want to help change the bad perception of people towards men in uniform so I help my husband’s unit when they go on feeding programs and in the distribution of school supplies in schools, far-flung barangays, and orphanages. To cater to my feminine side, I’m embarking on this makeup tutorial program that I hope would one day become a nationwide effort. I’m targeting busy women, especially women in uniform. They need to know the basics of proper makeup, too,” shared the political science graduate, who is also a member of the Regional Advisory Council of the PNP/CIDG/RIAS of Region 1.  “I want to share my blessings, too, that’s why I’m doing all these projects.


Women empowerment

On one drizzling weekday night, women from all walks of life gathered in a venue in San Fernando City to get information and hands-on training for a skill they’d need for most of their working days or nights.

For this particular session, a Canadian makeup brand shared beauty tips tailor-made for career women who are always on the go. The tutorial sessions revealed secrets on how to look sharp through applying facial makeup. The invited professional makeup artists imparted suggestions on how to apply makeup for extended wear. The lecturers also considered budgetary constraints but pinpointed the must-haves in every woman’s makeup arsenal.

“It has been a dream of mine to do a simultaneous beauty crash course project for the entire region, as a pilot program, that would eventually spread throughout the entire archipelago,” said Casas. “No matter what your profession is, a woman needs to feel – and look – beautiful!”